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Adventure Travel On Horseback
When you think of "adventure travel," what crosses your mind?
* Hiking?
* White water rafting?
* Scuba diving?
* Something as sedentary as a cruise ship or land rover safari?
Those ideas lose their "adventure" status when you compare them to...
Expanding Travelers Horizons
Planning for retirement starts early in many people's lives with
pension plans, IRAs and other financial planning schemes, but it
is not until we near the transition into retirement that serious
thought is given to what form and style this new...
Travel Guidebooks Reviewed
Travel Guidebooks are an invaluable source of information. Even if the size of each book is enough to put you off your research, they can be a great reference guide while traveling. But how do they stack up to one another? Lonely Planet Lonely...
Travel Insurance Bargains for Brits
If you're traveling in the UK, or a UK citizen traveling elsewhere, you have many options including full year travel insurance. While the occasional traveler such as a vacationer may not find full year travel insurance preferable to the one-trip...
Travel To Russia - Baikal Lake
One of the most spectacular and unspoiled places on earth, which attracts tourists worldwide, is lake Baikal, the deepest lake in the world.
This lake is considered to have the purest and most tasteful water known to man. The water in the lake is...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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